South West Wales Tourism Partnership

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3 strategies to more visitors...

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Chairman's message

Andrew Evans SWWTP Chairman

Credit crunch, oil crisis, global warming, European exchange rates, spiralling food costs – views, opinions and the ensuing debate of how, and to what extent such issues will impact on Welsh tourism continues.

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Open All Year

What can we do to address Seasonality and encourage visitors to South West Wales throughout the year?

...that’s the question that underpins the regional tourism strategy ‘Open All Year’

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WSP: Pembrokeshire Haven

Develop tourism linked to the environment, coast, culture and heritage and to extend the tourism season. One of the key actions for the area is to take forward…

“A plan to identify tourism opportunities to increase under-utilised assets, increase visitor spend and extend the tourist season.”

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WSP: Swansea Bay

The identification of opportunities for generating added value to the tourism and leisure/culture offer through development of a number of thematic programmes that can be implemented on a sub-regional basis for the benefit of residents and tourists alike”.

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Results of regional business survey in
A survey of almost 350 tourism businesses in South West Wales has shown that over 50% of operators reported an increase in business over the previous year (2008) with 23% citing a comparable performance to the previous 12 months  

 
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Click Image to Download SWWTP Annual Report >>>

We want visitors to enjoy the region in December as much as they do in July and, rather than encouraging a huge volume of visitors to spend a brief stay, we’d like those that come to spend extra time here travelling throughout the region and enjoying facilities that are increasingly less weather dependent and both environmentally and economically sustainable.
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In the guiding context of national policies such as the Wales Spatial Plan (WSP) every piece of work SWWTP undertakes has this aim at its core. In this last year, once again, of every £10 that SWWTP received in core funding via Visit Wales from the Welsh Assembly Government (WAG) £8 has gone straight back into reducing seasonality and improving performance and productivity.

Click Image to Download SWWTP Trade Survey 2009  >>>

Not just for the ‘pure’ tourism economy but the total visitor economy of South West Wales – pubs to petrol stations to shops as well as attractions and accommodation.


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