Jointly commissioned by the South West Wales Tourism Partnership and covering a region spanning from Neath and Port Talbot, Swansea, Carmarthenshire and Pembrokeshire, the research further indicated that a significant amount of businesses felt optimistic about future trading prospects.  With the ‘natural landscape’ identified as the main draw for domestic (London and the South East) and overseas visitors (Germany, the Netherlands and Ireland), some 95% of respondents now have business websites and these, together with other online activity and Local Authority campaigns, were most frequently mentioned as their main marketing channels to help drive forward the Region’s £1 billion visitor economy.          Andrew Evans, Chair of the South West Wales Tourism Partnership (SWWTP) commented ‘’Our aim was to gain up-to-date feedback which will not only give a true reflection of the year, but will also enable trade bodies, local government and other stakeholder groups to clearly identify the future needs of the industry”.  ‘’The information has been analysed to help inform the business plans drawn up by all stakeholder organisations to assist in keeping tourism at the forefront of a particularly competitive and demanding political and economic agenda.” 

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