South West Wales Tourism Partnership

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1. Results of regional business survey in
(HomepageStuff/HomepageItems)
...ands and Ireland), some 95% of respondents now have business websites and these, together with other online activity and Local Authority campaigns, were most frequently mentioned as their main marketi...

2. Business Survey Results
(News & case studies/Current News)
...ands and Ireland), some 95% of respondents now have business websites and these, together with other online activity and Local Authority campaigns, were most frequently mentioned as their main marketi...

3. Business Tourism
(Activity Areas/Marketing)
Business Tourism (i.e. business that looks at a range of business activity such as corporate management training to event and conference led visits) was highlighted in ‘Open All Year ‘ the

4. Case Study: Product Campaign Websites
(News & case studies/Case studies)
...n Websites All SWWTP consortia led marketing campaigns went through major re-designs in 2005 -All campaign activity is now based around online media in order to eliminate duplication of effort, add v...

5. Case Study: TIC Annual Training Event
(News & case studies/Case studies)
...region attend a pre-season training event each spring. The training event combines information on marketing activity and key product development in the region and is designed primarily to strengthen t...

6. Case Study : Gallu – training initiative
(News & case studies/Case studies)
...USA. By attending Trade Days and Networking Events, we have been able to build good relationships with many activity, accommodation and related providers within SWW. We consider this a vital element i...

7. Case Study: Coastal Recreational Audit
(News & case studies/Case studies)
...en All Year – a Tourism Strategy for South West Wales’ clearly highlights the importance of the activity market for the region and as such a consortia led adventure activities campaign, &l...

8. Wild West Wales
(Activity Areas/Marketing)
... To encourage the integration and subsequent promotion of the above bespoke ‘packages’ between activity providers and accommodation providers To research and monitor activity with the ai...

9. Overseas campaign
(Activity Areas/Marketing)
... at the key overseas markets of Netherlands, France, Germany, North America and Ireland. The partnership activity involved allows access to what would be an expensive audience to reach effectively ...

10. Revenue support
(Activity Areas/Business Practice)
... under this scheme, the split being allocated in the context of each area’s business base and tourism activity. Over 40 events have been funded in this way over the last 12 months. Conditions a...

11. Other research
(Activity Areas/Research)
Other Research All the SWWTP’s activity currently has, and will continue to include, detailed evaluation and monitoring activity linked to each project. In addition the Partnership plans all it

12. Bed space survey
(Activity Areas/Research)
...up to date and accurate figures across all sectors of accommodation which can be used to determine economic activity locally, regionally and nationally. The last time a survey of this nature was under...

13. Marketing
(Category List)
...based on existing and future (research-based) consumer demand models. Nearly all of the current marketing activity is undertaken ‘online’ as a result of the above, as such activity can b...

14. What is SWWTP
(Section List)
...ies and other stake holders add significantly to this figure. How will the SWWTP know it is succeeding? All activity is closely monitored. SWWTP activity is regularly reviewed at formal meetings and r...

15. Activity Areas
(Section List)
...iate to support national priorities and close gaps at destination level and buy in the Visit Wales national activity in order to ensure that the region is well represented. Research - We assist with a...

16. Case Study: Coastal Recreational Audit
(News & case studies/Case studies - Cymraeg)
...en All Year – a Tourism Strategy for South West Wales’ clearly highlights the importance of the activity market for the region and as such a consortia led adventure activities campaign, &l...

17. Bed space survey
(Activity Areas/Research - Cymraeg)
...up to date and accurate figures across all sectors of accommodation which can be used to determine economic activity locally, regionally and nationally. The last time a survey of this nature was under...

18. What is SWWTP
(Section List)
...ies and other stake holders add significantly to this figure. How will the SWWTP know it is succeeding? All activity is closely monitored. SWWTP activity is regularly reviewed at formal meetings and r...

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